Imaz, who is an ex-player himself, urges students to send "pleasant thoughts" to a container of boiled rice as part of projects to better themselves.
The 42-year-old battled bulimia in his late teens which he overcome through guidance from David Icke, who is also known for using unusual methods for life improvement.
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Imaz has been compared to a sect leader due to his teachings of "love and peace". Known to believe in the paranormal, the former player claims that people could levitate if they had the correct guidance.
Another aspect of his teachings include long hugs for students.
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The name of his academy is Paz and Amor, which is Spanish for love and peace. These are also the names of two teddy bears at his school, which he lets pupils cuddle as one of the first lessons and also considers part of his family.
The Spaniard, whose base lies on the Costa del Sol resort of Marbella, encourages students to send "pleasant thoughts" to the boiled rice, and negative thoughts to ones that say "Fear" as part of a 23-day self-improvement project.
After a life-threatening experience suffered due to his bulimia, Imaz met a Lebanese spiritualist who was key in introducing the guru to Icke.
He explains what the woman, named Siham, said to him as detailed in his book called 'The Great Truth': "You don't know me but I've been waiting for you.
"I can see your pain and suffering. Would you like to be freed from it?"
In a later conversation, the preacher told him: "We are going to concentrate on the illuminati. I can tell you where you can find out more about them, if something in your interior tells you.
"Look up David Icke, he has a lot of books, conferences and interviews on Youtube."
Imaz says that medals of metal are great, but believes that the ultimate goal of life should be to pursue the "Olympics of Love", which should be "celebrated every day" and "always played at home".
Former world number one Djokovic has caught the public eye after he traveled to the Paris Masters this week with Imaz.
The particular absence of coach Boris Becker has raised some eyebrows regarding the relationship between the two, much of which is being attributed to the introduction of Imaz.
The Serb has suffered a slump since his French Open triumph in June, crashing out in the third round of Wimbledon, blaming "private issues" for the poor form.
When asked about his health, Djokovic said that he is not "100 percent healthy".
The 29-year-old added: "But thankfully I have a family and I have a life outside of tennis. I have plenty of things to look forward to.
"I am going to obviously pay more attention to those things than tennis in the next period. I need it. I just need some rest. To get away from tennis."
These troubles have seen the 12-time Grand Slam winner drop to number two in the world rankings this week, after Andy Murray won the Paris Masters, who also clinched the Wimbledon title this year.
False internet rumors regarding a rift between him and his wife Jelena had emerged after she looked glum during Djokovic's opening match at the US Open.
These speculations were fueled further after Jelena left the game early, leading fans to fear possible problems in his personal life.
Marko, Djokovic's brother, introduced Imaz to the former Wimbledon champion.
He said: "Finally after four years I can tell my Dad, my Mum, my brothers, my friends that I love them."
Imaz quit professional tennis at the age of 23 after a career high ranking of only 167 and is known to support legendary womaniser Julio Iglesias in addition to Djokovic.
The guru explains his teachings: "We normally introduce ourselves with the name they've given our bodies, what we do for a living, where we're from and what we like.
"What we really are are divine human beings. We're not from Marbella or Madrid or Honolulu. If we're from anywhere, we're from this planet and beyond that this universe."