The NFL's ratings have been dropping this season and while everyone has their own opinions as to why, one of the biggest names is sports has shared his.
Cleveland Cavaliers star and former NBA MVP LeBron James has shared his views and even claimed to have some insight into why the ratings may be dropping.
Where's the fun?
It's no secret that the league's officials have gotten a lot tougher on players and their celebrations this year - just ask Antonio Brown.
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Player celebrations have almost been stamped out this season and according to the Cavaliers' top player, that may be the reason for the declining ratings.
James, who is a self professed Dallas Cowboys fan has claimed that he has spoken to several players who are not enjoying football at the minute.
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The NFL named policing celebrations as a point of emphasis for the 2016 season and that has led to a very steep rise in excessive celebration and taunting penalties.
LeBron however has shared his opinion on the new scheme.
"the fun part of it is kind of being taken away. And I know when I played football, I played it for that reason. For the competition, one, and for the fun of it." - LeBron on the NFL
Not everyone is of the opinion that the constant penalties are the reason for the declining ratings, some analysts have pinned the blame on the coverage of the 2016 US Presidential election.
While the election is one possible reason for the dip in ratings, another could be some of the games that have been given national coverage.
A 6-6 tie between the Arizona Cardinals and Seattle Seahawks took centre stage on Sunday Night Football several weeks ago.
The NFL certainly has some work to do is it is hoping to turn it's declining ratings around, but could they increase following the resolution of the Presidential race?
Antonio Brown may certainly hope so....