Back in July, ahead of the new La Liga season, Lionel Messi sent social media into meltdown when he unveiled his new blonde haircut.
Literally no one saw it coming, with the Argentine posing for a picture on wife Antonella's Instagram page to show off his new barnet and the ginger beard he'd been growing over the summer.
And, truth be told, it suited him.
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Football fans have since become accustomed to blonde Messi, so much so that it wouldn't be the same if he ever returned to his boring old natural hair colour.
The Barcelona superstar has now made another dramatic change to his appearance, only this time, it's one that no one will approve of.
For one reason or another, Messi has had his leg tattoo completely covered up with jet black ink, which now looks like he's permanently wearing a knee-high sock.
Only the number '10' and son Thiago's hand print survived from the previous design (see below).
It looks awful, right? That was the reception Messi's new tattoo received on Twitter, with many explicitly questioning what on earth he was thinking when getting it done.
Messi's decision to dye his hair blonde over the summer came after he retired and quickly returned to the Argentina national team.
"I made a change to start from zero," he said, per the Daily Mail.
"I was emerging from a lot of controversies, of things that had happened to me and I said to myself: 'You've got to break this and start again'."
Looks like history is repeating itself.