It takes a special kind of player to steal the limelight from Gonzalo Higuain.
The Argentine arrived at Juventus this summer in a controversial £76million deal from Napoli this summer.
However, all anyone in Serie A seems to be talking about is his compatriot and new team-mate Paulo Dybala.
The 22-year-old has hit four goals in eleven games so far in the campaign, so unsurprisingly, he's quickly been linked with several of Europe's elite clubs.
Juve may have won five Scudetto's in a row, but they still have to fight to hold onto their best players, Paul Pogba being a prime example.
Real Madrid, who considered buying Pogba too, are reportedly now interested in signing Dybala.
Madrid looking ahead
Club president Florentino Perez and manager Zinedine Zidane both admire the striker and would love to see him at the Bernabeu in the near future - finally, something they can agree on.
They're not exactly short of options in attack. Yet, their famous 'BBC' trio, of Gareth Bale (27), Karim Benzema (28), and Cristiano Ronaldo (31) are all at the other end of their careers, so the La Liga pace-setters ideally need to start looking to the future.
Sport believe Madrid see Dybala as their very own version of Neymar, which is as about as flattering a comparison as any young player is likely to get.
It's thought Dybala would have liked to play alongside the man himself, but it doesn't seem like Barcelona are going to make a move, so Madrid is a more likely destination.
Of course, none of this can happen just yet, as Los Blancos are soon to be under a transfer embargo. When that ends, however, they'll be free to sign as many Galacticos as they like.
Will Dybala be as good as Neymar one day? Have your say in the comments.
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