From injury-prone striker to a man who doesn't put the team first and strops on the sideline, Daniel Sturridge has had to battle quite a few labels during his career.
The Liverpool striker has seen himself doubted by his critics for years now and the most recent accusation thrown his way is that Sturridge is a selfish player.
However, speaking whilst on England duty, the forward has hit back at those claims by explaining exactly what he contributes when out on the pitch - and his outlook even when he isn't the star attraction.
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"I feel that I contribute to the team. I assist, I score goals," Sturridge explained, via the Mirror.
“It doesn’t matter what people say about me. It’s unfair. It’s unfair. I’m not worried about what other people say about me."
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Sturridge has lost his guaranteed place in Liverpool's starting XI this season and has often had to watch on as the likes of Roberto Firmino and Divock Origi have risen above him in the pecking order at Anfield.
However, despite what some frustrated looks on the sidelines may suggest, Sturridge insists that he is happy as long as his team - whether that be Liverpool or England - are winning.
“Goals are what I enjoy [getting], of course. All strikers want to score goals. But as long as the team wins, that is all that matters and that you are part of that result.
“You take the confidence and move forward. I want to score. But the team result matters the most."
When he has been on the pitch, Sturridge has remained a solid goal-scoring option this season, having found the back of the net five times in 15 appearances for club and country.
And, although he rejects talk that he is a selfish player, the striker isn't about to forget the characteristics that every prolific forward in the game has to have.
“It is about being involved in the game as much as possible. You have to be aware. My job is to score, to create for the team.
“Maybe if I have dropped into midfield, I have gone too deep. You can drop there to create a different picture and cause them problems. It is about being in the box and that is where I need to be.”
Sturridge seems to be in something of a catch-22 situation. The only thing he can continue to do is keep on finding the back of the net like he did for England versus Scotland on Friday.
If he does that then fans won't mind how selfish he is.
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