Over the past few years, whether for good or bad, Luis Suarez has never been too far from the headlines.
For every positive - and there have been a lot recently for the in-form Barcelona striker - there have been negatives - see his racism row and biting incidents during his time at Liverpool.
And reports early on Thursday suggested the 29-year-old had found himself in more hot water after his antics following Uruguay's 3-1 defeat to Chile in a crucial World Cup qualifier between the two South American nations on Wednesday night.
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Numerous publications - including the Sun and AS in Spain - had suggested that Suarez had given Chile fans the middle finger as he walked off the pitch.
The gesture, it was claimed, could lead to a two-game ban from FIFA for one of the most prolific strikers in the game today.
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This is the photo that caused the controversy...
As they say, a picture paints a thousand words and there is no denying that the 'evidence' against Suarez from Wednesday night didn't look great.
However, before Uruguay fans begin fretting about being without their talismanic forward for what would be two crucial qualifiers, it looks increasingly like Suarez's hand gesture has been well and truly taken out of context.
It now appears that the image above was simply a series of several photos which show what the Uruguayan press claim was Suarez counting up the number of Copa America titles that his country have won. That's 15 for anyone wondering.
As you can see below, it certainly seems that the incriminating image that had the world's press speculating on a ban was simply an unfortunately timed snapshot.
Of course, the fact that he was riled up enough to react in any way with Chile supporters probably isn't a great look for the former Premier League man.
Nevertheless, we're pretty sure there are no rules against counting in the FIFA rulebook so there appears virtually zero chance that Suarez will face any punishment despite his little act of petulance on Wednesday evening.
Despite the defeat, Uruguay remains in a strong position to progress from the South America section of World Cup qualifying.
Suarez and co. are currently second in the 10 team table, four points behind leaders Brazil. The top four automatically qualify for Russia 2018.