When Michael Jordan speaks, you listen.
As the widely regarded greatest of all-time, Jordan's words carry much more wait than just about anybody else.
So when he inducted Russell Westbrook into the Oklahoma Hall of Fame on Thursday, everybody was keen to see what His Airness would say.
"Another thing you guys should be proud of is the sense of loyalty this kid has shown," Jordan said of Westbrook's decision to re-sign with the Thunder during the summer.
"He could've easily come to Charlotte," Jordan said, smiling, "But he decided to stay here in Oklahoma. I'm not here to try and bash anybody that's not here. Everybody has a choice. I'm not saying everybody doesn't have a choice. But when I saw he chose to stay in Oklahoma I was so proud, and as Clay [Bennett] knows and Russ know, I texted him to show a sense of respect."
One year ago, Westbrook inducted Kevin Durant into the very same Hall of Fame and at the end of his speech, KD said, "Hopefully we'll be here next year for Russell Westbrook's induction."
Durant was not there. In fact, he was far from there as he has since moved to the Golden State Warriors.
Westbrook has exploded in his absence and he is the face of the Jordan Brand. But still, Jordan's words were far from just a chance to promote his number one client, he meant them.