While Stephen Curry is the current back-to-back and first-ever unanimous MVP and a member of the formidable Golden State Warriors, not everything is all fine and dandy for the point guard.
In the world of shoes, it would appear that Curry isn't thriving like he does on the court.
According to ESPN's Darren Rovell, Under Armour lost nearly $600 million of its value as a company on Friday, as its stock plummeted by more than 4 percent after the CEO of Footlocker saying the latest version of its Steph Curry shoe wasn't doing as well as expected.
Foot Locker CEO Dick Johnson said the Curry 3 "started off a bit slower than the previous models," causing a sell-off in the stock market.
The shoe is not exactly the most aesthetically pleasing, and that has to have played a part in the poor sales.
Having said that, the Curry 2s and 2.5s did pretty well in a climate where basketball shoes don't sell like they once did.
Curry's products make up only about 5 percent ($200 million) of Under Armour's total annual business, but as the face of the company and their biggest active name his fortunes and the company's are one in the same.