Tottenham chairman Daniel Levy has confirmed that the club are planning to sell naming rights of their proposed new 60,000-seater stadium - spelling the end for White Hart Lane.
The plans for the new ground include parts of the existing site, but the stadium will be located to the north of the current one and will carry a sponsor's name.
"Unfortunately it's a function of modern day finance - absolutely there will have to be naming rights on the stadium," Levy told Sky Sports News. "It's going to be a new stadium so it won't be White Hart Lane. If we want things to progress, things have to change."
Levy denied that the new plans would have any effect on new manager Harry Redknapp's transfer budget, but did concede that it would be a "limited" one in January nonetheless.
"The stadium has no impact on our transfer policy," he confirmed.
"When Harry took the job we had a conversation about the current squad and we agreed we have the talent here. One or two small changes maybe but generally we have the talent here.
"There may be limited transfer funds available (in January) but the main transfers take place in the summer.
"Harry's confident and I'm confident that we can move up the table."
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