It has been a difficult few months for Henrikh Mkhitaryan at Manchester United but that £26.3 million price tag is looking a bit kinder after his performance against Feyenoord.
The Armenian has struggled for playing time under Jose Mourinho since joining in the summer from Borussia Dortmund, however, he was given a rare start in the Red Devils' crucial Europa League clash on Thursday night.
And he certainly made the most of it.
The midfielder was selected as part of a bold 4-1-4-1 formation and flourished in the freedom he was given to rotate with Juan Mata and Wayne Rooney.
In his short United career to date, Mkhitaryan has surprisingly appeared short of confidence and struggled to influence proceedings but he looked like a completely different player against the Dutch side.
Even early on, Mkhitaryan linked up well with Rooney in a beautiful piece of one-touch play that nearly created a chance for United's summer signing.
And that really set the standard for the rest of his performance.
The shy shadow of a player from the last few months disappeared as Mkhitaryan was eager to drive at the Feyenoord defence at every opportunity.
One particular run in the second half reminded United fans why the 27-year-old was named the Bundesliga Player of the Season last year.
Starting on the half-way line, Mkhitaryan turned on the style by going past four Feyenoord players with ease before eventually being dragged down via a foul.
Or at least it should have been a foul.
Referee Manuel Gräfe thought otherwise and surprisingly waved play on - much to Mkhitaryan's dismay.
The ex-Dortmund star also made some United supporters think he had scored with a left-footed strike that saw the back of the net deceptively ripple.
Unfortunately for him and them, though, it was the wrong side of the net.
In the end, goals from Rooney, Mata, Jesse Lingard and an own goal from goalkeeper Brad Jones were enough to seal a comfortable victory for the Premier League side but it was Mkhitaryan's performance that had everyone talking afterwards.
Here are some of the best tweets: