It's not been the biggest secret that the NFL are looking for ways to lessen the falling ratings that their product has endured during the 2016 season.
In a year where there are only a couple of teams that look like they have true Super Bowl aspirations, and where the middle of the pack is bigger than ever with more franchises just looking rather average, something needs to happen to reinvigorate fans and football itself.
Legendary former coach and commentator John Madden appeared on a podcast earlier this week and vented some of the frustrations that he has with the game - including a potentially brilliant way to revitalise Thursday Night Football.
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Madden went on a bit of a rant about the fact that there are so many average teams having to be shown a lot, because of the amount of televised games every single week, with specific ire being brought on Thursday nights.
“Something has to be done about Thursday night football. It just doesn’t work," Madden said on the Bay Area Sports Group podcast. It’s not only a fan thing, it’s a team thing. It’s a safety thing. It’s a competitive thing. It doesn’t work."
Then Madden gave his potential fix to the problem - all Thursday night teams being given a bye week before they appear on TNF.
"I know about money, and I know about business. Maybe you have to tweak stuff a little more. To help teams, maybe you get a bye the week before," he said.
Giving teams that bye could definitely help. Sloppy play on Thursday Night Football can definitely come down to a lack of rest following Sunday games. However, the problem comes at the start of the season - where teams can't be getting bye weeks in week two.
The NFL are looking at making some changes to try and boost ratings - that much is known It still remains to be seen how they go about it. But maybe, just maybe, they listen to this Hall of Famer.