David Haye and Tony Bellew took part in a press conference today to promote their fight scheduled for March 4 at the O2 Arena next year, and predictably, things got out of hand.
As if the speaking part of proceedings wasn't volatile enough, the two really clashed when they went head-to-head for a traditional picture opportunity.
This all-British fight has gathered plenty of bad blood quickly and it all started when Bellew called out the former WBA heavyweight world champion following his third-round knockout of BJ Flores, at cruiserweight.
Haye is a former cruiserweight world champion himself, but successfully made the transition to heavyweight, defeating Nikolai Valuev for the world title back in 2009.
Bellew will be the one to make the transition this time as his bout with Haye will be contested at heavyweight, and many believe the size difference in the fighters will play a key role in the outcome.
We all got an early glimpse of what is to come as things got physical between the pair at today's press conference, with Bellew shoving Haye and then the Hayemaker appearing to throw a left-hook in response, as you can see in the video above, via Ringside News.
There is plenty of time to go before these two meet in London and although cynics everywhere will say that this is the sort of thing they would have planned to drum up interest in the fight, they genuinely look like they dislike each other.
How heated can things get before they see the inside of the ring on March 4?