David Haye and Tony Bellew will clash on March 4 at the O2 Arena in one of the biggest all-British fights in recent memory.
Starting from Bellew's post-fight tirade directed towards Haye following his third-round knockout of BJ Flores in October, the pair have been engaged in a heated war of words that came to a head at the press conference on Wednesday.
Haye is a former WBA world heavyweight champion and will be welcoming - for want of a better word - Bellew up to heavyweight for this clash next year.
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In doing so, the 36-year-old plans to use Bellew as a stepping-stone to another Eddie Hearn client, IBF heavyweight champion, Anthony Joshua.
Haye exclaimed at the press conference: "Trust me, I’m working with you today to put the look on your [Hearn's] face, on all of your teams’ faces, when I destroy your boy [Bellew].
"When I’ve done that, I’m going to come back and destroy your boy Joshua and shut down the business," Haye finished.
A fight between Haye and Joshua would be huge business in Britain and would be, arguably, the biggest all-British heavyweight fight of all-time, perhaps any weight class.
But Haye will have to get past Bellew first, and following their scuffle at the climax of proceedings today, it is clear that both men have managed to get under one another's skin.
Which one will emerge victorious and go on to perhaps challenge AJ in the future?