Liverpool may have done their best to keep Ben Woodburn under wraps but the secret is now out.
After following up his Premier League debut by becoming the club's youngest ever goalscorer in last night's EFL Cup win over Leeds United, the 17-year-old forward is the talk of Anfield this week.
But, with under 45 minutes of first-team action under his belt, there is still plenty we don't know about the Liverpool's latest academy product. Like the fact that, despite his goal on Tuesday, finishing is still one of the areas his coaches feel needs plenty of work.
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Even Jurgen Klopp was doing his best to play down the teenager after hos record-breaking achievement against Leeds. The Liverpool manager joked that even he would have scored the chance that fell Woodburn's way.
However, whilst the German is trying to keep Woodburn out of the spotlight, Times journalist Paul Joyce has been able to shed some light on the history maker.
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As well as revealing he was born near Nottingham, thus making his eligible to play for England despite having appeared for Wales at youth level, perhaps the most intriguing titbit of information is one of the attributes Liverpool coaches most like about Woodburn.
Rather than his pace - in evidence in video footage from 2015 of him tearing apart a Manchester United under 18 side - or his ability to put the ball in the back of the net, it is the teenager's ability to put those chances he misses to the back of his mind that most impresses the Liverpool staff.
"The strength of Woodburn’s mentality, his ability to put missed chances behind him, is one of his main attributes, according to Liverpool’s coaches, who are of the belief that his finishing can be improved and refined."
Somewhat paradoxically, the ability to miss chances and bounce back to keep taking more is often cited as a key characteristic for any top class striker.
The fact that Woodburn is showing this at such a young age should, then, be further reason for Liverpool fans to be excited.
Showing signs of a predatory striker before his 18th birthday is, perhaps, why Klopp has been so keen to keep his academy product away from the spotlight.
Indeed, again per the Times, it was the main reason that Liverpool fans weren't able to watch Woodburn on the team's tour of the United States this summer. Simply put, Klopp didn't want the hype to get out of hand.