Last week, James Ellsworth became a full-time member of the SmackDown Live roster when he defeated WWE champion AJ Styles in a ladder match, with his WWE contract on the line.
As ludicrous as that sounds on paper, the storytelling between Ellsworth, Styles and Dean Ambrose has been a fun part of the Blue Brand for a few months now and just when you think they have carried the story as far as it can go, they find new ways to make things interesting.
Ellsworth has flourished as the lovable loser who looks anything but a WWE superstar. But, with Ambrose by his side, Ellsworth has managed to pick up three victories over Styles - all in controversial fashion - and has become quite the fan favourite along the way.
In fact, it was reported a few weeks ago that the James Ellsworth T-shirt was among the best-selling items in the company.
However, last night on SD Live, Ellsworth got a taste of the champion's frustration when Styles delivered his finishing move to the master of 'No Chin Music', on the steel steps.
The Styles Clash is a deadly finishing maneuver as it is, even in a scripted environment.
British wrestler Lionheart and former WWE suprstar Yoshi Tatsu have both broken their necks taking the 'Styles Clash' and several others have suffered injuries. Head to the 4:05 mark in the video below to see the carnage.
In fact, Ellsworth came close to the same fate a few weeks ago when he tried to tuck his neck in while taking the move, only for Styles to save him at the last second.
However, as you can see from the video above, this just looks brutal.