Tony Mowbray has urged West Brom striker Luke Moore to grab the chance to establish himself at The Hawthorns after a year of frustration.
Moore has made only a handful of starts since joining the Baggies during the January transfer window from Aston Villa - initially on loan before the deal became permanent in the summer.
Mowbray said: "If there is an opportunity for Luke, let's hope he can grab it. All the strikers should see it as an opportunity. Ishmael (Miller) has generally been our front-line striker this season and Luke, Roman (Bednar) and Craig (Beattie) should look at it as a potential chance."
He added: "Luke got sent off in his first game for us, missed three or four games through suspension - and in that period Ishmael Miller came off the bench and started scoring.
"Bednar got himself fit and he also started scoring and Luke found himself on the fringes of things. That was generally the case throughout last season.
"Everyone who played seemed to score and Luke's opportunity to play was not as much as he would have liked, I am sure.
"This season, the formation we have been playing in this league, to try and give us a better opportunity to have an impact on games, has meant we have played with one striker.
Mowbray admitted any additions up front in January will not be guaranteed a place if the current incumbents stake an impressive claim.
He said: "They will get an opportunity but, if I think Beattie or Moore or Bednar is looking sharper and better in training, they will be getting the nod.
"We will still look to improve the options in that area of the pitch but, if someone comes into the side now and scores a few goals, I would suggest the new loan signing or signings will come in and sit on the bench."
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