Gianfranco Zola has described his pride at convincing Scott Parker to commit his future to West Ham and has urged the club's other stars to follow his lead.
Parker was linked with a move to cash-rich Manchester City in January but remained at Upton Park and last week signed a new deal keeping him with the Hammers until 2013.
"We are very proud to keep a player like him. It shows we are doing a good job and the players appreciate what we are doing," said Zola.
"It's not a matter of money because if it was he would have gone. He likes what we are doing here and that's a positive sign."
Zola enjoyed a rather more distinguished career at Stamford Bridge than Parker and is still looked upon as arguably the club's finest foreign import.
But he insists that players should look for time on the pitch more than the glamour - not to mention the financial rewards - available at the likes of Chelsea and City.
"I would personally not go to a team who can give me a lot of money but not play me," Zola said.
"That is the problem with the squads at the big teams. They have 24 internationals, sometimes more, so they don't get many games."
On the ongoing negotiations with his other top players, Zola added: "Robert Green is due to sign a new contract and the club are also speaking to Lucas Neill. I think they are happy to stay."
Copyright (c) PA Sport 2009, All Rights Reserved.