Arsenal's chief executive Ivan Gazidis insists the club can compete with the wages offered by their Premier League rivals.
Arsene Wenger's net spending on transfers has been a fraction of that splashed out by Manchester United, Liverpool and especially Chelsea but Gazidis says the Arsenal approach will pay dividends in the long run.
Gazidis said: "We believe that the environment we create is very special, that the wages that we pay are competitive and that we will invest money in the squad intelligently and thoughtfully."
He added: "The stadium generates a lot more revenue to invest in player salaries prudently and player salaries generally have been going up at a dramatic rate at the top end and so we have had to be competitive with that.
"Arsenal offers good money, it offers a great development programme, a superb environment so it is difficult for me to imagine why players would want to leave.
"I can't guarantee success because success depends on those very players but am I confident that I can keep those players and we can make progress? Absolutely, very confident."
Copyright (c) PA Sport 2009, All Rights Reserved.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms