As the LaVar Ball world turns.
The walking soap opera and questionable father is in the headlines again, which is probably the whole idea, really.
The father of UCLA star Lonzo Ball and his two high school-aged brothers has created news this week by feuding with Stephen Curry, LeBron James, Michael Jordan and Charles Barkley, and also by declaring that he'd get his sons a $1 billion shoe deal.
It's enough to make your head spin, but it's also bringing some attention to the Ball brand, which can be a good thing.
But, as Golden State Warriors coach Steve Kerr said Thursday on a radio show in Chicago, maybe the extra attention isn't all a good thing.
"The fact that everybody keeps talking about him, he seems to be accomplishing whatever he's trying to accomplish, because the things he says are so outlandish," Kerr said on the Waddle and Silvy radio show. "But he keeps getting headlines, and I guess that's what he wants.
"I don't think it's helping his kids," Kerr said. "I think it'd be better for them if they can just play and have fun and not have to hear that every day, but whatever. It's all part of him."
It is strange that suddenly the media seems to care about the father of a college basketball player, but here we are.
Sam Amick of USA Today asked an important question about all the attention: Is it scaring off NBA teams from drafting Lonzo Ball?
Amick said he has polled front office executives for several NBA teams and the consensus is that LaVar Ball's controversial comments ultimately won't matter when June's NBA Draft rolls around.
Teams such as the Boston Celtics, Los Angeles Lakers and Philadelphia 76ers might have to weigh LaVar Ball's impact when deciding whether to select Lonzo Ball with a premium lottery draft pick, including the top spot.
Here's what Amick writes: "As one general manager put it, and many other executives confirmed in various forms when consulted on the matter, 'No one’s paying attention to Ball’s father.'"
Well that part is not true. A lot of people are paying attention.
LaVar Ball is out there promoting his brand of apparel, the "Big Baller Brand", and picking fights with big names to stay in the headlines.
He's also giving his younger sons, who are already committed to UCLA, some added exposure.
LiAngelo Ball, a senior at Chino Hills High School, is rated as a three-star prospect by Rivals.com - not nearly the player his older brother is. LaMelo, who is a sophomore, is rated as a five-star prospect by Rivals in the Class of 2019.
But, for better or worse, it seems like their careers will be under a microscope the whole way through.News Now - Sport News