Manchester City became the first Premier League club to announce shirt sleeve sponsorship last month after striking a deal with South Korean tyre manufacturer Nexen Tire.

In addition to the shirt's main sponsor on the front, English clubs will be allowed a secondary form of advertising on the sleeve from next season.

According to the Daily Mail, City's new sponsorship deal is worth approximately a fifth of their current partnership with Etihad Airways.

"We are delighted to continue our successful partnership with Nexen Tire,' said Ferran Soriano, City's Chief Executive, at the unveiling.

"At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.

"We are especially pleased to be the first Premier League Club to secure an Official Sleeve Partner."

A club like Manchester City is a sponsor's dream. Not only are they challenging for the Premier League every year, but they're now one of the biggest teams in Europe.

There's a lot of money to be made in sponsorship deals, but it's not so easy for everyone.

Brazilian Serie D outfit Fluminese de Feira are one of such clubs that make very little from sponsors - but they've come up with a genius solution.

As reported by various sources, Fluminese have teamed up with their local supermarket in Bahia and created an innovative way to make money.

Each player's number is now being used to advertise the price of products being sold in the supermarket, with the name of each product printed where the player's name would usually be.

In the first picture below, for example, Palmolive Shampoo is being advertised at the price of R$5.98, and in the second, pizza costs $10.98.

How brilliant is that? Shirt sponsorship taken to a whole new level.

Fluminese's marketing director, Xito Melo, explained how it's become so hard to attract potential investors that unorthodox methods must be used.

"We are always looking for new partners, innovations, and this work was developed in one of these partnerships," he said. "In each game, we will bring different offers.

"You can not put together a good team without conditions and having a good team requires resources. We had a few sponsors in the beginning, so we decided to have sponsors per game.

"Ideally, for us, it would have a financial structure already set up, but in the meantime we will change the tyre with the car in motion."