Promotion from the Championship to the Premier League can be a catalyst for an era of success for any club good enough to make the jump.
The vast difference in earnings from broadcast rights, sponsorships and match day sales is reason enough for second-tier outfits to want to reach the top-flight.
Being one of the 20 competitors in the Premier League presents unrivalled opportunities for a club to enhance its profile and global, redevelop stadiums, sign new players and much more.
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Of course, not every Championship club has the resources to mount a successful challenge for promotion – but when the door is even slightly open, one would anything to go up.
The current race to the Premier League sees Brighton and Newcastle all but certain to be in the top-flight next season, with another nine clubs still capable of finishing in a play-off position.
Led by former Manchester United defender Jaap Stam, Reading is one of those in the chasing pack; the Royals are in fourth place with one point keeping them above Leeds and below Huddersfield.
It is a handy situation to be in with five games left to play this term but their entire season could unravel because of a reason relating to a potential change of ownership.
The Telegraph reports Reading could be blocked from promotion to the Premier League if Chinese siblings Yongge Dai and Xui Li Dai complete their takeover of the club.
The property magnates – who attempted to purchase Hull City last summer – have moved a step closer to obtaining ownership of the Madejski Stadium outfit since the Football League granted them a “conditional Football League approval for change of control”.
However, Reading reportedly could be denied access to the top tier due to the Premier League having doubts over the Chinese consortium’s failure to satisfy their misgivings during their failed buyout of Hull.
Reading will surely fight to preserve their chances of returning to the top for the first time since the 2012-13 campaign but have since confirmed the situation in a statement.
”Upon receipt of a letter on Friday from Shaun Harvey, the Chief Executive of the EFL, Reading Football Club can now confirm that an application for a proposed change of control at the club has been conditionally approved.
"The Club will now spend the coming weeks working diligently with the EFL, our current shareholders and both Mr Yongge Dai and Miss Xui Li Dai to ensure the application meets those specific conditions and all the relevant EFL regulations.”News Now - Sport News