Manchester City are looking to develop their global fan base thanks to the magnetism of the Barclays Premier League.
The Citizens want to become the club of choice for football supporters worldwide undecided about which colours to wear.
City's brand and marketing officer David Pullan said: "There is a vast international audience for the Premier League and lot of those viewers probably have not formed an allegiance to one club."
He added: "There are the obvious choices but there is plenty of room for the non-obvious choices.
"We have a compelling story to tell about the kind of club we are, the kind of values we have and the kind of relationship we have with this city."
The landscape at Eastlands has changed remarkably following the takeover by the Abu Dhabi United Group last year.
That was emphasised on Tuesday with the Â£12million arrival of established England midfielder Gareth Barry from Aston Villa.
Behind the scenes there is considerable activity as well with City forming a 10-year partnership with Umbro.
Pullan is excited about the future and says he is not concerned about living and competing alongside Manchester United.
He said: "I do not really think about it. One of my former bosses used to say 'Worry about the things you can affect'. That is a very good mantra to live by. I cannot affect what they do and how they operate and I not going to worry. We will do what is right for our club and our supporters."
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