LaVar Ball is no longer just annoying. He's harmful.
As in, harmful to his son's earning power.
Nobody wants to deal with his dad, and so Lonzo Ball is left out in the cold.
According to a report from ESPN, Lonzo Ball was turned down for endorsement deals by Nike, Under Armour and Adidas. This despite the former UCLA star being projected as one of the top two picks in the NBA Draft this June.
That's because LaVar Ball was pitching a co-branding concept with the shoemakers, which would allow the companies to use his Big Baller Brand.
According to Darren Rovell of ESPN: "Never in the history of modern-day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft."
LaVar apparently showed up at the meetings demanding the co-branding of his upstart BBB company and a prototype of a shoe that he hoped would be Lonzo's first shoe.
"We've said from the beginning, we aren't looking for an endorsement deal," LaVar told ESPN. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either."
So, what are the other options?
But this, according to how LaVar sees it, is the only option.
"Just imagine how rich Tiger [Woods], Kobe [Bryant], Serena [Williams], [Michael] Jordan and LeBron [James] would have been if they dared to do their own thing," LaVar told ESPN. "No one owned their own brand before they turned pro. We do, and I have three sons, so it's that much more valuable."
Lonzo's little brothers, LiAngelo and LaMelo, are also headed to UCLA. LiAngelo will play for Steve Alford's team this year. LaMelo is entering his junior season in high school.
LaVar Ball has had feuds with Stephen Curry, LeBron James, Michael Jordan and Charles Barkley, and also by declared that he'd get his sons a $1 billion shoe deal.
But, as Golden State Warriors coach Steve Kerr said recently, maybe the extra attention isn't all a good thing.
"The fact that everybody keeps talking about him, he seems to be accomplishing whatever he's trying to accomplish, because the things he says are so outlandish," Kerr said on a radio show. "But he keeps getting headlines, and I guess that's what he wants.
"I don't think it's helping his kids," Kerr said. "I think it'd be better for them if they can just play and have fun and not have to hear that every day, but whatever. It's all part of him."News Now - Sport News