Drake denied entry to Raptors locker room following Game 3

Golden State Warriors v Toronto Raptors

Toronto was charged up for their first home game of their second round despite being down to the Cleveland Cavaliers two games to none. Things didn’t go exactly as planned in their grand return to the Air Canada Centre.

DeMar DeRozan came out firing and managed to score 37 points on 12-of-23 shooting and a perfect outing from the free throw line. Even his herculean efforts weren’t enough as the Raps ended up falling 115-94.

Canada turned out for their team and the biggest star in the stands had to be platinum recording artist Drake. He is the global ambassador for the Toronto Raptors basketball club and is the visible face of the brand in many ways.

He visible chirped at Cavaliers players including his good friend LeBron James as the hometown team tried to secure a game and make this a lasting series. Unfortunately, Cleveland has LeBron and there is no real answer for him in the Eastern Conference Playoffs so far.

King James’ squad had a narrow lead after three quarters and all Toronto had to do was hold on until their mid-range specialist could get a breather. Instead, a unit led by James and a number of veteran bench players got on an eight to two run to take an eight point lead and never looked back.

So, as the game slipped out of hand, Tornto’s players ambled back to their locker room and prepared to go home and prepare for Game 4. Drake would try to enter the sanctuary, but ended up being denied entry by arena security when he approached the door.

This isn’t the first time that he has been kept out of a locker room as he was denied entry to the Miami Heat’s locker room after their 2012 Championship win. That time he was watching his friend play in a game where there were no personal stakes involved.

In this instance, the popular rapper understands that his hometown roster could use a pick-me-up after losing three games in this fashion. He didn’t mean any harm by trying to enter, but the mood that the players were in was understandable.

Drake’s branding is all over the team’s merchandise and marketing efforts in past years. The OVO branded nights throughout the season routinely sell out and the club even unveiled an alternate jersey in the black and gold color scheme that his fashion line has popularised.

Still, facing elimination on Sunday, it is going to take more than cool jerseys and Drake to stop LeBron James.

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