Alan Shearer is a Newcastle legend - there's no two ways about it.
From his statue outside St James' Park performing his iconic celebration, the bar named after the man - since renamed Nine - to his status as the club's all-time record goalscorer with 206 goals, the former England hitman is one of the game's all-time greats.
But one thing most fans choose to forget, and we're sure he does too, is his managerial stint with the Magpies that saw them relegated to the Championship.
Now, granted, Joe Kinnear had driven the club to the brink during his totally random tenure on Tyneside, but Shearer still stepped in at the tail end of the 2008-09 season in a bid to prevent his boyhood club from slipping into England's second tier.
Alas, he was unable to stop the slide and Shearer's eight Premier League as a boss games yielded only five points out of a possible twenty-four.
Not as potent as his striking days, not by a long shot.
When former teammate Shay Given asked what his autobiography should be called on Twitter and Shearer took a chance to make a dig, the Republic of Ireland legend hit him where it hurts.
What a burn!
These days, Shearer is a pundit for the BBC and in that role, he's been discussing why Romelu Lukaku will take Manchester United to the next level.
"United's biggest summer signing was not far behind in the man-of-the-match stakes - Lukaku's display was everything you could ask for from a centre-forward," Shearer wrote after United's 4-0 demolition of West Ham.
"Whether it was his strength, his link-up play or his finishing, he was just unplayable.
"His performance was exactly what I expected of him in this United side.
"He was aggressive and good in the air, and his movement in coming short or making runs behind the Hammers defence meant he was constantly asking different questions of the West Ham back line. They simply could not handle him.
"The most important thing though, was he got two goals, and not just because they helped his side to such a convincing win but because it got him off the mark at the first attempt."