Morecambe have appealed to supporters to come forward with ideas for a new crest ahead of the club's move to their new stadium next season.
A modified version of the traditional town coat of arms - control of which lies with the local authority - has been used by the football club during recent years.
Chairman Peter McGuigan, who is keen for the Shrimps to assume their own identity, said: "The new crest will make a statement about the club as it moves into its next exciting era. It will retain traditional elements but do so in a striking and modern way, adding emphasis to the progressive nature of this football club."
He added: "The new crest will feature as a centrepiece for the new stadium as well as appearing on all playing and replica kits in addition to all club stationery and promotional materials from next season. We will therefore be able to control use of the crest and protect against any copyright infringement.
"I would like to ask all fans for their ideas on what features they would like to see included in the new design."
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