It's now over a month since Floyd Mayweather secured a stoppage victory over Conor McGregor in the Frankenstein match-up that transcended sports.
Money controlled the fight, allowing his Irish opponent points victories in the early rounds before pouncing when fatigue gripped his advisory. Nevertheless, the fact McGregor made it ten rounds with one of boxing's greatest warranted the dramatic build-up.
Simply recall the press tour and it's not hard to remember just how bonkers the whole event proved. Mayweather showering the stage with dollar bills and McGregor wrestling for the Irish flag being the most memorable escapades.
Couple that with the fact McGregor isn't even, strictly speaking, a boxer and you have yourself a spectacular storyline.
As a result, the fight promised not only to draw astronomical crowds but even more patrons via the medium of pay-per-view.
Surprisingly, though, Mayweather-McGregor actually proved a disappointment in that very department. The bout did draw in an eye-watering amount of supporters but the US record that looked for the taking, evaded their grasp.
As reported by the Daily Mail, the fight's total buys has settled at 4.4 million purchases one month on from the event. That figure falls short of the 4.6 million buys the Mayweather-Pacquiao fight reaped in 2015.
Considering the amount of money thrown at the promotion, tour and behind the scenes documentaries, it will perhaps come as a surprise that the record didn't tumble.
It's worth conceding that the Mayweather-McGregor tally is still spectacular and both fighters' pay cheques remained just as healthy.
Yet it wasn't the only statistics in which the mega money fight flopped with Gennady Golovkin vs Canelo Alvarez coming out on top in ticket sales.
The lucrative prices set for Mayweather-McGregor hampered sales with 13,094 seats bought in the T-Mobile Arena at a total cost of £41 million. By contrast, Golovkin-Canelo harvested 17,318 ticket sales.
Nevertheless, their more reasonable prices produced a comparatively measly earning of £21 million.
Die-hard boxing fans can at least take sanctuary in the fact the most popular bout of all time did actually feature two boxers, then.
Do you think Floyd Mayweather v Conor McGregor lived up to expectations? Have your say in the comments section below.