Mandaric has international vision for Foxes

Published Add your comment

Football News

Leicester owner Milan Mandaric wants to turn the club into an international brand.

Mandaric is looking to attract investment through business links with foreign companies and has targeted markets in America and in Asia. However, he warned that may only be possible if City win promotion back to the Premier League.

"We need to build a bigger brand internationally and be recognised as a club, because this club is as good as Aston Villa and other clubs. This is not a smaller club by any means," Mandaric told the Leicester Mercury.

He added: "We need to get some partnerships and some stronger international marketing allies in countries such as America and in Asia. We need to bring some international sponsors in and build up in the business world.

"You can accomplish that when you are in the Premier League because you can provide exposure for those people through television. The exciting thing for us is that we are building now and we are not just fighting for survival like we used to be."

Copyright (c) PA Sport 2009, All Rights Reserved.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

Leicester City

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again