New Balance have ended their association with Ben Stokes following months of controversy for the all-rounder.
The sportswear and equipment manufacturer say they have cut ties with England vice-captain Stokes, and stated that his behaviour “does not match our brand culture and values."
It’s another thing to add to the pile as the misery builds for Stokes, who is currently suspended from England selection after being arrested on suspicion of causing actual bodily harm outside a Bristol nightclub last month.
CCTV footage later emerged allegedly showing the fight, and it does not look good for 26-year-old Stokes.
In a statement, New Balance said: “New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017.”
It's been a torrid time as of late for Stokes, and his future in the game still remains unclear.
Following the controversy in Bristol, the ECB did select the 26-year-old for the Ashes series Down Under, which begins in November, but with a police investigation underway, things could change from now until then.
Investigations can take months in some cases, so that could leave Stokes in a precarious position, but in case the all-rounder is not available, England have called up Steven Finn as a replacement.
This decision has been met with mixed reviews, but it's something the ECB had to do following Stokes' actions.
At present, it looks as though Stokes will miss out on England’s trip to Australia for the winter’s Ashes tour pending police investigation into the incident in Bristol.
Stokes is also subject to internal disciplinary action, but has had his central contract renewed by the ECB in the time since his arrest.
One thing's for sure, Stokes will be desperate to let his cricket do the talking sooner rather than later.
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