Joel Embiid and Hassan Whiteside are two of the best NBA players to follow on social media.
They know how to have fun on their platforms and regularly engage with fans with hilarious posts.
So naturally, a feud between the big men was inevitably going to produce social media gold and they haven't disappointed.
After initially taking pops at one another last season, the centers took it a step further and took over the internet after they recently met on the floor in a pre-season clash.
It stemmed from Embiid hilariously instructing the Miami Heat coaching staff to take Whiteside off the floor after he picked up three fouls in the opening three minutes of the game.
This clip was doing the rounds on social media to the annoyance of the Heat star who didn't understand why his two early blocks on the Sixers man were overlooked.
'The Process' hit out at his counterpart on Twitter and roasted him for his performance which created a back-and-forth jarring match between the two.
Embiid is undoubtedly the king of Twitter, but Whiteside can claim that crown on Snapchat and he uploaded a video where he provided some advice on humility which many perceive to be a jab at the Cameroonian.
But the Heat star has admitted that the whole thing is just a light-hearted bit of banter and is having fun with it.
"It's funny to me," Whiteside said, per the Sun Sentinal. "I'm going to talk trash back if somebody talks trash to me. Maybe when I was younger, I would have been a little more angrier, It would have been a little madder.
"But, you know, that's the kind of guy he is. He makes joke. He's a good player, so it's all fun to me. I can go all day with it."
Unfortunately, the pair won't meet again until February 2 but that is definitely a game to be circled on the calendar.
The 28-year-old says it's nothing more than respect between the two players who Miami coach Erik Spoelstra referred to as "titans" of the game.
"Ever since last year, my very first words to Embiid was, 'Man, I'm glad to see you back on the court.'" said Whiteside. "He told me we're going to bring the center position back. And after they won, he called me, 'barbeque chicken,' so I was waiting to get back at him."
Whiteside is even enjoying the social media aspect of it all and says it's good for the fans.
"Yeah, man, you know fans love it, man. Fans get into it. I love it, too," he said. "Because I know the next time we play him, he's going to give it his all, he's going to go as hard as he can. And as a competitor, that's what you want. You want your opponent to play at his maximum speed."