Austin weekend is upon us in the States, and F1 is not only gearing up for the race, but preparing for something even bigger.
In a bid to raise money and awareness for breast cancer, F1’s ultrasoft tyre will be going pink, as Pirelli play their part in support of cancer awareness.
Pirelli have announced that they will be altering the standard purple markings for pink, the colour that is associated with breast cancer awareness.
Not only will it be Pirelli that make a stand, the Circuit of Americas are doing their bit to paint sections of the pit lane and track in the pink colour also.
It is an opportunity seized by F1 this weekend as it happens to coincide with Breast Cancer Awareness Month around the world.
It will be the first time that these ultra soft tyres will be used at the Circuit of Americas, and it is safe to say that Pirelli are introducing this in respectable fashion.
Despite ultrasoft going pink, the other tyres of the superset and soft, will remain their red and yellow stamp this weekend.
With the actions this weekend, it goes to show that it is just a sport in reality.
Cancer is something that affects us all, F1 drivers included. It is an epidemic that has no end currently, but it is F1 that are doing their bit to make us more aware and to make a change.
Every little bit counts, with F1 being hopeful of increased donations and support given by fans to the cause this weekend.
With this aside, however, will fan favourite Lewis Hamilton be able to replicate his recent success on the American turf?
It was in Japan that the British talisman took the top spot once again.
The race begins at 8pm on Sunday evening, October 22.