It was around this time last year that West Ham chairman David Gold made the most audacious prediction about his club.
Writing on Twitter, Gold said the Hammers could be playing in the Champions League within the next five years.
He said: "There's absolutely no reason why we can't be playing in the Champions League with in the next five years."
It's now October 2017 and it's safe to say there's absolutely no chance of that happening this season.
Having lost five games already, West Ham are currently 17th in the Premier League with a woeful goal difference of -9.
Friday night's 3-0 defeat at home to Brighton & Hove Albion was the latest in a string of setbacks for the east London club that could see Slaven Bilic sacked.
Relegation is even being tipped and, quite frankly, the players deserve to be where they are for how they've performed.
However, one player was particularly bad against Brighton: Marko Arnautovic.
Signed in the summer from Stoke City for £20 million, the Austrian has struggled since joining West Ham and failed to score for his new club.
Arnautovic's display was arguably his worst yet and drew a lot of criticism from Jamie Carragher and Gary Neville on Friday Night Football.
Neville kicked things off by saying: "I have only ever played with one player that had an excuse not to track back and that was Cristiano Ronaldo. He scored 40 goals in a season.
"That guy (Arnautovic) is Ronaldo in his own mind. That's the problem, he thinks he is better than he is."
Carragher then chipped in, adding: "That's the kind of performance that gets the manager sacked. I was very critical of Arnautovic during the game, he was a huge money signing.
"It can be difficult to settle and show your true form at a new club but that performance was not one you think was desperate to show everyone what he can do.
"He's walking about during the game, it was beyond belief, certainly in the first half. It was so poor and it heaps so much pressure on the manager."
Savage from Carragher and Neville, but West Ham fans were in complete agreement with the Sky Sports duo. Here's how Twitter reacted.