In the wonderful world of the WWE, not every superstar rises to the top just how they imagine.
When Rusev debuted on the main roster following a decent run in NXT, he would proceed to go unbeaten for a full year before defending his United States championship against John Cena at WrestleMania 31.
Alongside his real-life wife Lana, Rusev had a good thing going as the Bulgarian Brute, even if his Russian nationalist gimmick was a bit needlessly complex.
However, since losing to Cena, the 32-year-old's career has floundered a little bit and he has found himself in love triangles (or squares), part of the underwhelming League of Nations stable or jobbing to Randy Orton in a matter of seconds at SummerSlam.
He did actually regain the U.S. title in 2016, only to lose it to Roman Reigns at Clash of Champions.
When he was moved over to SmackDown, there was hope among fans that he might get the push he hadn't been able to enjoy on a crowded Raw, but his feud with Orton has done more to hurt him than help.
Rusev is a prime candidate for a new direction. At a WWE Live Event in Buenos Aires, Argentina, he debuted a new look inspired by the WWE SD Live tag team champions, The Usos.
It's certainly a drastic change for the heavyweight, but a welcome one given the wave of momentum The Usos are carrying.
Rusev remains one of the most entertaining wrestlers on Twitter and even is comedic segments with Aiden English have proved popular with the WWE universe.
What the WWE shows at live events is normally a good indicator of what is going to follow in the near future. On this occasion, they faced off against AJ Styles and The New Day.
Considering that The Usos have just wrapped up their feud with the New Day, it seems unlikely that this particular six-man rivalry really has legs, but maybe Styles is next on the agenda for Rusev?
Either way, Rusev as an honourary Uso would be hugely entertaining!