Neymar joined Paris Saint-Germain from Barcelona in the summer to escape Lionel Messi's shadow and enjoy more of the limelight - safe to say he got his wish.
Whether it's been for scoring goals or his feud with Edinson Cavani, the Brazilian has never been too far away from headlines this season.
He's made a fantastic start to life in the French capital with 10 goals in all competitions and looks primed to fire PSG to another Ligue 1 title.
But he's had his fair share of negative press, too, such as getting an eighth career red card against Marseille last weekend.
Neymar is 25-years-old and an attacker, yet he's already been shown 138 yellow cards and dismissed eight times.
As a way of putting that into perspective, former Real Madrid centre-back Pepe, 34, has only received 114 yellows and six reds throughout his controversial career. Wow.
What's more is Neymar has already started rubbing his teammates up the wrong way with his ridiculous demands at PSG.
According to Le Parisien, PSG boss Unai Emery has granted the Brazil international three luxuries: two personal physios, immunity from hard challenges in training and penalty duty next season.
The favouritism shown towards Neymar has reportedly angered some of PSG's players, of whom Cavani will surely be one of them.
He's currently PSG's first-choice penalty taker but won't react well to being replaced when the 2018/19 season starts next August.
Esporte report that Neymar is unhappy with having to do video analysis after games, which Emery is a huge fan of and makes his players do for 30 minutes plus.
Neymar, however, doesn't think it's helping him and has taken measures to have it scrapped by speaking directly to PSG's board.
Sounds like someone is getting a little too big for his boots, even if he is the world's most expensive player.
Emery recently hinted at Neymar's attitude towards video analysis, saying: "Neymar needs some time to adapt and for his teammates to adapt to him.
"He is a player who creates a lot of pressure and aggression when he has the ball and has already had great performances with us.
"It is Neymar, he plays like Neymar and he will grow like Neymar. We are analysing some videos with him to see how he can grow, especially in positioning and working with his teammates."