Dillian Whyte is a truly wonderful fighter, yet it's his eye-catching passion and spikey interview remarks that his fans love about him.
Whether it be baiting Dereck Chisora to the point where he threw a table in his direction at a press conference, or being possibly one of the only boxers to get inside Anthony Joshua's head, the 29-year-old never fails to entertain, and now he has another boxer in his sights.
A win over Robert Helenius at the Principality Stadium in Cardiff has opened the door to a possible title-fight against the high-flying Deontay Wilder (30-0 37KOs). A fight that would be highly anticipated by boxing fans across the world, including Anthony Joshua.
Yet, this clearly is not the focus of Whyte, who has used a recent live radio phone-in show on talkSPORT to voice his opinions and call out a boxer who he deemed a "coward".
The man in question is former WBC cruiserweight title-holder and life-long Everton fan, Tony Bellew.
When appearing on talkSPORT, Whyte had this to say: "I have offered to fight Tony Bellew for free on numerous occasions
"This is a man that was getting knocked out at super-middleweight and at light-heavyweight. He is not a true heavyweight.
"Tony Bellew is scared to fight me, he is scared to fight Anthony Joshua, he is scared to fight Deontay Wilder. I am not scared to fight any of these guys.
"If he is a real man, let him fight me. I want to fight him and beat up him just to show him he is not a true heavyweight. He will get smashed."
Whyte insisted that he would want to fight Tony Bellew to "make a statement", and to prove this, he has even offered to sacrifice the financial rewards should a fight be organised.
"I have said publicly before I will fight him for free and I will stick to that," he added.
"He can have all the pay-per-view, all the revenue for the gates, everything. I just want to make a statement. It is one fight in my career I am willing to make a statement on."
Whyte clearly does not feel Tony Bellew deserves to be fighting in the same weight category as him and would love the chance to prove it.
Unfortunately for Whyte and for the boxing neutral, he will have to wait.
Bellew will, of course, be fighting David Haye in a rematch scheduled to take place on December 17.
Whyte himself is also waiting on news regarding a potential bout against Deontay Wilder in February 2018.
If this fight was to happen, it would take a while to organise, but the thought of the fiery Evertonian and "The Body Snatcher" going toe-to-toe is certainly enough to whet the appetite.