Romelu Lukaku looked a steal at £75 million after the first few weeks of his Manchester United career.
Having joined the club from Everton in the summer, the big Belgian settled into his new surroundings quickly with 11 goals in his first 10 games.
However, since then, the 24-year-old has failed to score in six straight games and questions are starting to be asked.
While that might be a tad premature, there's no denying the burly forward has looked a little out of sorts in recent weeks and he has struggled to impose himself on games.
So what's changed since the beginning of the season?
Speaking after United's 2-0 win over Benfica in the Champions League on Tuesday night, Red Devils legend Paul Scholes stated that he thinks Lukaku's problem has been Paul Pogba's hamstring injury.
"I think if Pogba comes back he'll make a difference to the way they play," Scholes told BT Sport.
"He links the team together and I don't think they have a good enough No.10 at the moment and that doesn't help Lukaku either.
"Pogba will make a difference and be more positive. Lukaku is having to do a lot for himself but Pogba will make the difference.
"They are missing a player to knit the team together."
Pogba made a blistering start to the season himself with two goals in his four Premier League outings, nearly half the goal tally he managed through the entirety of last season.
After undergoing initial rehab in Miami, Pogba is now back with United doing individual training, but manager Jose Mourinho still isn't sure when he will have the second most expensive player of all-time available for selection.
"Again, I have no idea, honestly, I have no idea," Mourinho said of a return date for Pogba. "I have no idea, I'm not in control of his recovery process, he's not training with me, he's on individual work and not in my group."
Out of sight, out of mind. Apparently.