The Cleveland Cavaliers' season took a new low as they suffered their fourth consecutive home loss of the campaign against an Atlanta Hawks team who were on an eight-game losing streak.
The Cavs clearly didn't learn any lessons from their previous three defeats as they once again started the game with no energy and were unable to overcome a first-quarter deficit.
They have now dropped to 4-6 in the Eastern Conference and don't look like ending their miserable run anytime soon with the way they're playing.
This loss is arguably their worst considering the position the Hawks were in coming into the contest, winning just one game.
The first signs of tension between the players are beginning to emerge as firstly Dwyane Wade called out the starting players for how they begin games and Channing Frye went even further on the same topic, per ESPN's Dave McMenamin.
"We got to play harder," Frye said when asked about the slow starts. "We have to play harder, and I think we have to be more, more attentive to details, and I think we just have to have a better sense of urgency. ... We suck right now."
Cleveland trailed by as many as 16 points in the second half, yet somehow had a chance to win the game late after Atlanta rookie Isaiah Taylor missed a pair of free throws.
The opportunity to seal an unlikely win fell to Frye who took a fairly clean look from behind the arc in the final seconds, but it clanked off the front of the rim.
Their glaring problem on the defensive end continued to hurt them as the Hawks constantly attacked the basket and scored at will with little resistance inside.
The absence of Tristan Thompson played a part as he is the Cavaliers' best interior defender. Without him, they lack any rim protection and it told.
After 10 games, the reigning Eastern Conference champions own the league's worst defence, giving up 111.7 points per 100 possessions.
The team's next outing will be against one of the four teams they've managed to beat so far this season in the Milwaukee Bucks.
But with their horrible 1-4 record at home, the league's leading scorer Giannis Antetokounmpo will be licking his lips at the prospect of facing the porous Cavs defence.
The Wine and Gold then travel to face one of the in-form teams in the NBA when they take on the Houston Rockets after that.
Having just dropped a career-high 56 points on an elite Utah Jazz defence, James Harden will certainly look to go off against the Ohio-based franchise if they choose to offer no resistance like they have done so far this campaign.