Back in March, Evertonian boxer Tony Bellew stepped up a weight class to challenge notorious former heavyweight champion David Haye, at a time where the Hayemaker was on his path to redemption.
A somewhat surprising Bellew-win later, and fans find themselves in a similar position to that of January this year.
Bellew and Haye are both looking for opportunities to take lumps out of each other in the only way they can without stepping into the ring - by verbally trash talking one another.
Surely, as this is a rematch, presumably there would be less trash talking as most would have been said previously? Absolutely not.
Speaking to Sky Sports News, Bellew feels that preparing for this fight will be no different to the previous.
"I'm preparing for this fight exactly how I did for the first time round, preparing for a hard fight against a brilliant athlete," he said.
"That's all this is, a fighter against an athlete."
As most will know, David Haye is accustomed to rubbing people up the wrong way, whether that be his opposition or fans of the sport. Haye is very much a fighter who talks the talk, but Bellew feels that is all he does.
"Haye's tone, manner and demeanour do not represent boxing as it should be. They do not show it in the right light. He's another fighter I need to get rid of.
"We all know he likes the fame and being in the media spotlight. He's the kind of diva that boxing creates, one of these guys that is more bothered about playing games with business.
"I have ambitions and goals beyond David Haye. He questioned my desire but my desire deeply outweighs his. He is just all about money and more money, that's never been my motivation."
He also highlighted the factor that could end the fight this coming December.
"Everything I said the first time, goes again. Don't blink, it could be over very quickly. Both of us have that massive punch."
A warning issued by Bellew as the fighting talk begins to gather momentum in the run up to what is such a highly anticipated rematch.
But, is Bellew right? Does Haye's interesting promotion style and loud mouth present boxing in a bad light? Is Haye simply happy to be entertaining rather than be successful?
With just over five weeks to go, expect some heated press conferences and plenty of questionable comments from either party before the clash on December 17.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms