The Boston Celtics' impressive 14-game winning streak has led to many predicting that they will end the Cleveland Cavaliers' reign in the Eastern Conference.
The Cavs have been crowned champions of the east for three consecutive years and LeBron James has done so on seven straight occasions dating back to his time with the Miami Heat.
So dethroning King James will be a tall order but the Celtics look like the most legitimate threat he and the Cavaliers have had in recent years.
Of course, the C's are being led by his former teammate Kyrie Irving and they currently own the NBA's best record at 14-2.
Following Cleveland's 118-113 overtime win over the Los Angeles Clippers on Friday night - their fourth win on the bounce - LeBron was asked what he thought about the performances of his former running mate in Boston and gave the question short shrift.
"Huh? You want me to comment on that? Nah. I've got too much to worry about around here right now trying to get our ship going in the right direction," James said, per ESPN's Dave McMenamin.
"I watched the game [Thursday] night. It was an Eastern Conference game. There's not many times you see Golden State not going in the 120s. Boston just had a good tempo about the game. Neither team could really make those shots.
"It was a free throw game in the fourth quarter. But I'm not going to ... I don't pay attention to too much of what's going on besides their record and things they've been doing. But they're playing some good ball right now."
Coming into the season, the Wine and Gold were considered strong favourites to make it to the finals for a fourth straight year, despite losing Irving, because of the talent they assembled in the offseason.
Their roster is much deeper than it has been in recent seasons but having lost seven games already, the narrative has quickly shifted to how they have an aging roster that may struggle with the rigours of a long campaign.
Golden State Warriors star Stephen Curry even suggested that it is "very, very likely" that the Celtics meet them in June instead of the Cavs.
But the outside talk is not bothering James and he insists his only focus is on making sure his team continues to improve as the year goes on.
"Listen, man, at the end of the day we've got to show up as professionals and be the best we can be every night," he said. "Me, you know, I could care less what people say. I'm so far beyond that.
"I don't care what people say. At the end of the day, we've got to show up and be as great as we can be for this team right now. We're playing good ball, and we're going to continue that."
The four-time MVP, in particular, is playing terrific ball and posted another ridiculous stat line of 39 points, 14 rebounds and 6 assists in 46 minutes against the Clippers.