Eddie Chambers went viral the moment he exposed what Anthony Joshua allegedly sent him on Instagram yesterday.
The 35-year-old heavyweight has endured a mixed career, suffering defeats to the likes of Wladimir Klitschko and Alexander Povektin, and had seemingly faded away from relevance.
That was until the moment he went on a Twitter spree hoping to show a 'meaner' side of AJ who always seems to cut a humble and down-to-earth figure.
The top of the alleged conversation saw Chambers pose the question: "Now your tough huh champ, now your tough!?!?!?!?"
Joshua apparently replied: "Bitches talk. Real ones move in silence. You done to much talking. U are bum. Disgrace to the superior black race! F*** u!"
"Where is all this coming from I haven't talked or thought about you in years... you tryna fight!?" Chambers replied.
"Or sending me DMs your the b**** talking, I been in this game, your a newbie pay homage."
Whether the depicted quotes are actually true or not is yet to be confirmed and Joshua himself has yet to respond to the claims.
AJ's promoter - Eddie Hearn - suggested the screenshots were fake by citing an apparent extra space in the British fighter's alleged Instagram handle.
Chambers swiftly responded with a video of him scrolling through the conversation on his phone in response, though, and it seems only Joshua can settle the debate.
One man who wasn't planning on waiting around, however, proved a certain Tyson Fury.
The 'Gypsy King' has been firing shots in Joshua's direction ever since he announced his planned return to boxing last month and unsurprisingly waded into this moment of unfavourably publicity for his rival.
He proceeded to retweet all of Chambers' 'incriminating' posts before posting this himself:
Fury has been no stranger to negative stories throughout his career and has jumped on what - if proven correct - could show a anomalous lapse in Joshua's temper.
The 29-year-old has his eyes set on a mega-money fight with his compatriot in 2018, working his way through a number of warm-up fights while AJ traverses the challenges of Joseph Parker and Deontay Wilder.
Fans will be hoping to see Joshua reply to Chambers' claims and settle debate but until then, Fury will be lapping up every tweet. Make the fight happen, lads.
Who do you think would win the British mega-fight - Fury or AJ? Have your say in the comments section below.