Swindon chief executive Nick Watkins has promised not to put the club's financial stability back in doubt after announcing the wheels are in motion regarding the long-awaited redevelopment of the County Ground.
Phase one of the project - which Watkins describes as "the most critically important" - is underway with the identification of a project management firm and the club's board of directors will now set about producing a business plan and financial viability study over the next 12 weeks.
"The whole process of going about building a financial model is to test the waters," Watkins told the Swindon Advertiser.
"We are not going to build something that the people of Swindon do not want or need. A football club cannot survive on something that is only used once a week or once a fortnight."
Each section of the County Ground, apart from the Don Rogers Stand, will be developed one at a time with the project hoping to be completed by 2013.
However, after chairman Andrew Fitton's consortium ploughed around £10million into Swindon to save the future of the club and tranform its fortunes, Watkins insists the stadium redevelopment with not put all the hard work of the past two years in jeopardy.
He said: "You have to sweat the asset and we want to do that seven days a week by making sure it there is demand for whatever we build there. We will not go out and build a whopping great stadium in Swindon and land ourselves with £27million of debt or something like that. No way."
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