Romelu Lukaku started his Manchester United career on fire with 10 goals in his first nine appearances following his £75 million move from Everton in the summer.
However, in recent weeks, the Belgian has struggled for form.
In his last 15 games, he’s scored just three times and looks a shadow of the player we saw in August and September.
And with Zlatan Ibrahimovic now back to full fitness, many United fans are calling for Jose Mourinho to drop Lukaku for the Swede.
Mourinho resisted that temptation this afternoon as they travelled to the Hawthorns to play West Brom. To be fair, Lukaku scored the only goal of the game against Bournemouth on Wednesday so probably deserved to keep his place.
And he rewarded Mourinho with the opening goal of the game - a carbon copy of his header against Bournemouth.
Watch: Lukaku refuses to celebrate
And just like we saw against the Cherries, Lukaku refused to celebrate.
Was it because he once played on loan for West Brom?
Well, that’s what commentator Alan Parry suggested. However, Gary Neville was having none of it.
The former United defender questioned Lukaku’s decision not to celebrate against a club he was only on-loan to and suggested he should be celebrating with the United fans after giving them the lead.
It seems Neville doesn’t like it when a player doesn’t celebrate - no matter the circumstances.
Here’s what Twitter thought of Neville’s comments:
Neville is certainly no strange to calling out Lukaku. After last weekend’s Manchester derby, the Sky Sports pundit suggested the striker must improve.
"You look at him today and he struggled," Neville said.
"I'm not just talking about struggling in terms of missing a chance, he struggled at being in the game and being confident in the game.
"He's got to get over that quickly as he's Manchester United's centre-forward. He's a young lad but he needs to get to the point where he believes he should be out there - it's like he doesn't believe it in this period."