The Coutinho to Barcelona saga took a new twist last week when Nike inexplicably advertised the Brazilian like the deal was already done.

Barcelona’s presumption they will sign the playmaker in this transfer window seems to have prompted Nike – who not only provide Barca's kits, but have their own personal sponsorship deal with Coutinho - announced his imminent arrival at the Nou Camp.

They displayed an advert on their official online store on Saturday evening encouraging fans to purchase their Coutinho/Barcelona jersey for the remainder of this campaign.

The ad read: "Philippe Coutinho is ready to light up Camp Nou. Get your 2017/8 FC Barcelona kit with the Magician's name on it. Act fast - free personalisation only available until January 6."

It should come as no surprise that the advert – linked via Barcelona’s own website – was removed within an hour. However, what is strange is the face that despite the advertisement, it was not possible to buy the jersey.

Nike have offered no comment or explanation for the clear mistake. One would think they would be quick to clean this mess up, especially given the high amounts of requests for comment.

According to The Telegraph, Liverpool are far from happy with the muck-up and they are now set to drive their price up 'astronomically' as a result.

The Reds rejected three bids for Coutinho from the Catalan side last summer, the last of which totalled £115 million, but only £86 million was to be paid up front.

Now Liverpool are going to make the Spanish heavyweights pay through the roof for their prized asset, although Jurgen Klopp's recent comments suggests their stance has softened on the player since last summer.

On what the window could hold for Liverpool, Klopp told reporters: "The first thing we have to make sure is that we have the squad we need for the second part of the season.

"We had a good situation so far in the squad and that's what we need to have again for the second half of the season.

"Usually you make an agreement for a year. I know players have longer contracts and stuff like that but that's how it is [then] everything can happen in the big transfer window in the summer."