West Brom have announced season-ticket price rises for the first time since 2006/07 as they welcome Premier League football back to The Hawthorns.
Baggies fans can expect an average rise of 13% on normal prices and higher on those offered in 2009/10 in the early bird initiative, which is not available next season. Adult prices for 2010/11 start at £399, concessions £269 and juniors £129.
However, average season-ticket prices at Albion will still be the cheapest of the four West Midlands sides likely to be in the Premier League next season - with Wolves looking good to survive the drop and join their Black Country neighbours, Aston Villa and Birmingham in the top flight.
Chief executive Mark Jenkins said: "Our season-ticket prices compare very favourably to other clubs of our size in the top flight and we hope they are as well received by our supporters as they have been in recent years.
"We have been at the forefront of pricing season tickets as fairly and competitively as possible in recent years as we are very mindful of the current tough economic climate, particularly in the Black Country region.
"With season ticket income being our second biggest revenue stream after television fees, we also had to structure our prices in a way that will enable the club to be as competitive as possible in the Premier League."
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