The par 3 16th at TPC Scottsdale is one of the most distinctive holes in the world. The stadium-like setting and the rowdy atmosphere that usually accompany it can make it an extremely intimidating place to hit a tee shot.
The normally sedate world of golf is transformed every year at this event as it resembles a huge raucous party where beer-fuelled fans cheer and chant as if at a rock concert or football game.
It's loud, rowdy and crazy and the players seem to love it.
Not however when they shank a drive at the infamous 16th, straight into the hordes of fans in the grandstands surrounding the green. It probably doesn't help when you are a European Ryder Cup legend, in a Ryder Cup year and your name is Ian Poulter.
This is exactly what happened to the Englishman during the second round of the Phoenix Waste Management Open as the American crowds lapped up his wayward drive.
They booed his errant shot and good-naturedly mocked him as he strode up the fairway to find out what became of his ball.
Luckily for Poulter, he had begun his round in the latter groups and by the time he had reached the notorious 16th the crowds had thinned out, with fewer there to witness his embarrassing shank.
Nonetheless, those remaining joined in the fun by letting the Ryder Cup stalwart know exactly what they thought of his shot.
One of the fans even threw his ball back into play and Poulter walked to the grandstand and jumped up to give him a high five.
Poulter for his part took it all in good humour and said: "It's not my first shank, and it won't be my last shank. That's it. I laugh at it. It's pretty funny."
The Englishman made a bogey on the hole but shot 69 and did enough to secure a weekend slot in an event that has attracted a host of top names, with Rickie Fowler leading the field with Bryson DeChambeau at half way on 10-under par.