Back in 2008, four years after joining Manchester United from Everton, Rooney had become such a global phenomenon that he was given his very own football talent show on Sky One.
The aim of the programme was simple: to find the most skilful street footballer in the United Kingdom.
Thousands of young players took part in trials but only 24 got through to the show to perform in front of Rooney, who judged alongside former professional footballer Andy Ansah.
Each episode consisted of various drills where the competitors had to dribble through obstacles, shoot through car windows and control a ball dropped from a bridge.
Eventually it was whittled down to three finalists, with Rooney naming 16-year-old Travis Beckford as the winner and sending him to a football training camp in Brazil.
So what happened to the youngster who impressed Rooney so much with his skills on the streets of Manchester?
Beckford travelled to Brazil for his training camp and then had trials at Leeds United, but just like so many aspiring young footballers, his career was cut short through injury.
Two years later, aged 18, he was given a three-year prison sentence.
It was behind bars where Beckford found his true calling, though, when Radio 1Xtra's DJ Target came in to help with National Prison Radio.
Beckford wanted to rap and produce, but so did everyone else, so Target recommended going into a radio and said there might be an opportunity at the BBC when he got out.
And sure enough, there was. When Beckford came out of prison in 2014, aged 21, he joined the BBC as an intern and was later put forward for an apprenticeship as a Production Assistant.
His career in music then took flight in 2016 when he joined Epic Records UK (Sony) as an A&R, scouting new artists and helping them get signed to a record label.
Now in his mid-20's, Beckford is an A&R at Polydor Records, where he's thriving and proving that anything is possible.
"It's been a crazy journey since 2014," he said two years ago. "I feel like I've achieved a lot. If you're [going to] try, give it everything you've got to be more positive."News Now - Sport News