If there is one superstar on SmackDown Live right now that is riding the wave of huge fan support, it has to be Rusev. His 'Rusev Day' gimmick is one of the hottest gimmicks in the WWE today and it's all down to his work alongside Aiden English inside and outside of the ring.
Rusev Day is loved right now by fans and one of the reasons why it has gone down so well with the fans has to be because of The Bulgarian Brute himself adapting his persona of more than just another foreign wrestler in the WWE.
Approaching his four-year anniversary since being called up to the main roster, Rusev has done many things which some WWE superstars could only dream about doing.
Since debuting on the main roster in 2014, Rusev has become a two-time United States Champion, as well as feuded with Randy Orton and John Cena, which resulted in a match at WrestleMania 31 against The Leader of the Cenation.
The Bulgarian Brute has also been involved in a segment with The Rock during an episode of Monday Night Raw, and he has also shared a ring with Stone Cold Steve Austin at WrestleMania 32.
During a recent interview with ESPN, the two-time United States Champion reflected on his time working with two of the WWE's biggest superstars in the history of the company, as well as the advice which they offered him.
Rusev said to ESPN: "The Rock taught me you don't always have to talk or move all the time. You can just stand there and soak it in. Let the crowd just do what they do. Looking back at the segment, I could tell what he was talking about.
"Austin actually punched me in the mouth so hard, he tore his shoulder. So he taught me to never punch someone too hard. I joke with him about it all the time."
It's clear with the way Rusev performs on SmackDown each week that he's taken these lessons learned from The Rock and Stone Cold and has applied it to his current 'Rusev Day' gimmick in order to become a success.
Considering he's now a face rather than a heel, and with how popular the 'Rusev Day' gimmick is with the WWE Universe, 2018 could be a very big year for The Bulgarian Brute.