NBA players have always been known for having memorable nicknames over the years and some have even managed to make money from them.
The biggest example is LeBron James whose self-proclaimed "King James" nickname has seen him develop his own logo and brand as part of his endorsement deal with sportswear giant Nike to represent the title.
But it's quite rare to see nicknames being trademarked by players but that's exactly what Milwaukee Bucks superstar Giannis Antetokounmpo has done.
He has fully embraced his nickname, the "Greek Freak" - which is arguably the best nickname in the NBA today - by having a trademark approved by the U.S. Patent and Trademark office last week, per ESPN's Darren Rovell.
The federal notice of the trademark indicates the application was filed by the 23-year-old in May 2014.
The trademark was first noticed by Josh Gerben, a Washington D. C. trademark attorney. He tweeted that he "got bored watching the mystifying #NBAAllStar2018 open so I started looking up trademarks."
He duly found the registration granted to Antetokounmpo on February 13.
The notice states that it will be for use on "Shirts, t-shirts, sweatshirts, hooded sweatshirts, jackets, hooded jackets, sports jerseys, socks, warm-up suits, caps, and hats."
The two-time All-Star renewed a deal with Nike last year after a short stint as a free agent in the basketball shoe department.
His deal is believed to be worth a minimum of $7 million per season, and possibly up to $10 million per year, per the Journal Sentinel's Matt Velazquez.
It'll be interesting to see if he incorporates his impending 'Greek Freak' gear with Nike and looks to create a co-branded look with the company.
But the trademark certainly proves that the talented Bucks star has big plans to create noise off the court from a business sense.
His popularity and performances on the floor for Milwaukee will certainly help him to build a big brand off the floor and make money from selling his own merchandise.
Antetokounmpo has developed into one of the best players in the league and it's no surprise that he's looking to benefit from his superstardom.
The All-NBA man has become a dominant force on the court and is one of the leading MVP candidates this year.
The small forward is averaging 27.8 points on 54.0 percent shooting from the field, 10.4 rebounds, and 4.8 assists.
His focus will now shift to the second half of the campaign where he'll aim to secure a playoff spot for the Bucks and look to challenge the top teams in the east.