When the pair finally meet in less than a fortnight for their hugely anticipated heavyweight rematch, David Haye really is in a win-or-bust situation against Tony Bellew.
Haye was stopped in the 11th round by Bellew almost 14 months ago in the first instalment, after the former world heavyweight champion suffered a ruptured Achilles just under halfway through the bout.
It seemed unlikely that he would ever return to the ring, with such a nasty injury added to all of the problems he's had in the past, but a second fight was arranged for December last year.
However, a bicep injury forced it to be postponed until May 5, and we are now just 12 days shy of that date.
Despite the initial result and obvious doubts over his fitness, Haye is a clear favourite to get revenge on Bellew and give himself another shot at the big time.
The first fight was an enormous event mainly because of how the two men sold it in the press conferences.
Haye and Bellew exchanged sharp insults, with the former even throwing a punch at his opponent on one occasion, and claimed he would put the Liverpudlian in hospital and end his career.
Bellew seemed to call Haye's bluff and insisted his body would break down, which it did, and he forced a late stoppage to propel himself to new heights.
But there has been nothing of the sort this time around.
Even when the two appeared on The Gloves Are Off on Sky Sports, Haye was much more reserved and refused to get drawn into any wars of words.
And he has revealed why he has been behaving in a much calmer manner as fight week approaches.
The Bermondsey boxer wants to be remembered for his ability in the ring, rather than his quality at selling fights, particularly as he admits this could be his final appearance in the ring.
He seems to have learned his lesson after the way he quite frankly wrote Bellew off before suffering a second-career loss at the O2 Arena, and now he wants to do the talking with his skills.
“I could add another million pounds to the earnings of this fight by throwing a glass of water at a press conference or slapping him," he started.
"Do I really just want to be remembered as someone who talked crap?
"I could add another million pounds to the earnings of this fight by throwing a glass of water at a press conference or slapping him. I don’t want to be known just for selling tickets and pay-per-view television. I’ve done that throughout my career.
"How about the merit of my work? At 37, I am thinking about how I want to be remembered.
"This may be my last fight even if I win. If I don’t win well and feel good about it, I won’t be carrying on. So the focus on what I have done in the ring is more important."
To be fair, they don't exactly need fireworks in the build-up in order to sell this one.
The first meeting was absolutely explosive, with both men throwing everything they had at the other in order to win.
Regardless of the result, we're sure to be in for another brilliant spectacle in London.
But if Haye ends up on the canvas again, he can almost certainly kiss goodbye to his career.