A quick glance at the odds for Anthony Joshua's next opponent makes pretty telling reading.
Ask anyone in the business and the expectation - or at least, the hope - is that WBC champion Deontay Wilder will be next to put the 28-year-old to the test.
Both heavyweights have near-perfect records, with AJ having knocked out his opponent in 20 of his 21 bouts. Wilder's history stands at 40-0 with 39 knockouts.
The question is whether their representatives can reach a deal, with the American having offered Joshua $50million as long as the fight was staged on US soil.
When that 24-hour deadline passed, it became clear that the venue is a major sticking point for both men.
Joshua is yet to fight outside of the UK and not only does he want the benefit of home support and to be in his comfort zone for the biggest night of his career, he feels he is indebted to British boxing fans.
That's what he told Eddie Hearn when the pair met earlier this week, with the four-belt world champion reiterating his wish even if it means there will be less money on the table.
AJ has given Hearn his instructions
“I met with Anthony and his coach Rob McCracken on Tuesday to discuss our next move," Hearn told BoxingScene.com.
"AJ feels like he deserves it to the UK fans who have supported him up until now to make sure it happens at home.
“It gets to the stage where we are asking ‘Why are we looking to do this in the US?’ Because it’s more money – but is that really important?
“At the moment the fight makes more money in America but he feels like he owes it to the UK fans to do it at home.”
AJ's home-based fans will absolutely love that mentality from the former Olympic gold medallist and whether it's at Wembley, in the 02, or in the Principality Stadium, there would be incredible scenes if Hearn can convince Team Wilder to cross the Atlantic.
The fact that the promoter chose to share this little nugget of information from his meeting with Joshua is probably another attempt to put the pressure on Wilder, who will be just as anxious to make sure this fight happens as anybody.
Who wins if Wilder fights AJ? Have your say in the comments.News Now - Sport News